Category: Uncategorised

Modern dating isn’t just about swipes anymore. It’s about the emotional spiral that comes with waiting for a reply, misreading emojis, and overthinking every match. Tinder’s latest campaign, “Crush feelings,” leans all the way into that chaos and exaggerates it with purpose. This article unpacks how the brand has crafted a surreal, five-part campaign that…

Singapore Airlines is changing how customers redeem rewards, and the ripple effect goes far beyond seat upgrades. Starting 1 November 2025, KrisFlyer members will need more miles for certain premium cabin redemptions. At the same time, the airline is introducing a new “Access redemption” category, which offers more seat availability but at mileage rates that…

Cyprus and the United Arab Emirates (UAE) are top of mind for global founders. Both jurisdictions offer founder-friendly tax regimes, rapid company registration, and strong infrastructure for digital businesses. But as accessible as they may seem, actually incorporating in either location often reveals a tangle of paperwork, tight compliance rules, and tricky banking timelines. That’s…

The solo travel market is no longer a niche. A new report from Scoot, “Unpacking the Solo Travel Trend”, reveals that nearly 40% of the airline’s 2024 bookings were for single passengers, underscoring a regional shift in how people approach travel. The whitepaper, based on survey data from 5,000 respondents across five Asia-Pacific (APAC) countries,…

Taylor Swift and Travis Kelce’s relationship has been a headline-generating machine since day one, but now it’s entered full fairytale territory. The couple recently announced their engagement via Instagram, cheekily captioning the post: “Your English teacher and gym teacher are getting married.” Within hours, Swifties were lighting up the internet, and brands were right there…

Last week, I caught myself doing something that surprised me. Despite growing up with Miley Cyrus, Bruno Mars, and Taylor Swift hits, I created a playlist of 90s music—Westlife, The Beatles—and found the simplicity of these tracks oddly comforting in a way today’s auto-tuned music just isn’t. The thing is, I don’t think I’m alone…

If you’re still planning media channel by channel, you might be doing it wrong. The Trade Desk’s new report, “The Untapped Opportunity of Omnichannel”, backed by neuroscience and behavioral research, finds that omnichannel campaigns consistently outperform traditional multichannel approaches across nearly every key metric. This article explores the latest findings from The Trade Desk and…

With more than 15 years in B2B communication, David Friedman combines strategic thinking with technical understanding. He has created premium inbound content for technical Nordic brands such as Smartoptics, in collaboration with agency Crescando, and IT consultants including Columbus. For security group Gunnebo, he has written internal and executive communications, contributing to intranet, LinkedIn, and…

Instant noodle giant Nongshim is getting in on the K-pop game, and it’s doing so with the help of Netflix. The Korean food brand has announced a global collaboration with the streamer’s animated series K-pop Demon Hunters, spotlighting characters like Lumi, Mira, and Joy across a new lineup of limited-edition snacks and sauces. But this…

Golf is experiencing a renaissance, and this time it is not just about business executives sealing deals in private country clubs. Gen Z has entered the picture, and they are changing the sport into a casual, inclusive, and surprisingly effective space for networking, mentoring, and team engagement. For brands, agencies, and PR teams, this shift…