Category: Uncategorised

A tartan mini skirt, an oversized logo sweater and a glossy puffer jacket might sound like pieces from different wardrobes. On IVE member Jang Wonyoung, that mix is precisely the point: familiar preppy clothing styled with a contemporary pop-star sensibility. The singer fronts Tommy Jeans’ Fall 2026 campaign as a global brand ambassador, bringing her…

Bench Media has published research showing that senior Australian marketers are becoming more confident in AI-assisted decisions even as human review remains inconsistent. The findings cover strategic recommendations, budget choices, creative concepts and calculated risks, placing AI closer to the center of marketing leadership rather than at the edge of production. The tension is not…

A rooftop chase, choreographed combat and a python-print outfit are not the usual ingredients of a running-shoe advertisement. Yet that is the visual world Zendaya steps into for On, making a sportswear collection look like the wardrobe of an action hero. The Swiss sportswear brand’s latest campaign introduces its second co-created collection with Zendaya and…

The joke starts with a moustache that is not quite what it seems. In a new Rick and Morty short, the animated duo appear ready to grow facial hair for a good cause, only for the moustaches to turn out to be strange creatures called “body stachers.” It is the kind of absurd sci-fi gag…

Ecommerce marketers invest heavily in building customer trust through reviews, testimonials, transparent policies, and consistent brand experiences. But that trust can quickly disappear when customers encounter security warnings, suspicious payment pages, or compromised accounts. While website security is typically managed by IT teams, its impact extends to marketing. Security incidents can disrupt purchases, expose customer…

SQREEM Technologies has been appointed to a Singapore government framework that lets participating agencies procure digital consumption analytics for research, communications and decision-making. The arrangement gives public-sector teams access to technology designed to analyze large-scale behavioral signals across the open web, including content interests, emerging topics, demographic and geographic patterns, and the sources shaping attention.…

Pumpkin spice season has a uniform. The oversized scarf, the cozy drink, the unapologetically autumnal selfie: what started as a familiar fall look became an internet joke with a life of its own. Now Starbucks and bubly have packaged that joke into a Halloween costume kit. The two beverage brands introduced the limited-edition Basic Witch…

Revlon used Amazon’s Dynamic TV Creative to make a streaming campaign more responsive to where viewers appeared to be in the shopping journey. The system kept the core video asset intact while changing interactive elements such as the format, headline, and call to action. The campaign is a useful test of a larger shift in…

There is a very specific kind of satisfaction in turning something everyday into something that feels like a treat for your hobby. That is the vibe McDonald’s Australia is tapping into with a reward that is less about fries and more about flexing in Azeroth. McDonald’s Australia has added World of Warcraft rewards to its…

Book influencer marketing succeeds when a title matches a reader’s real interests, not when a publisher purchases the loudest recommendation. BookTok, Bookstagram and BookTube can introduce readers to books they may love, but their persuasive power comes from creators who have earned trust in their taste. For publishers, independent authors and book-focused brands, that changes…