Category: Uncategorised

PepsiCo has unveiled its first global brand refresh in nearly a quarter century. But this isn’t just a visual facelift. The corporate rebrand aims to reshape how the company is perceived, both by consumers and the business world, while reinforcing PepsiCo’s evolving position as a modern, innovation-driven food and beverage giant. This article explores what’s…

Meta has spent much of 2025 doubling down on AI tools, but now it’s returning to Facebook’s roots with something more emotional: human connection. The company just launched “A Little Connection Goes a Long Way,” its first major Facebook brand campaign in four years, created by Droga5. The holiday-timed campaign is a strategic move to…

What does “personalized” mean in 2025? Not just your name on a coffee mug. According to new survey data from Fablely, 87% of Americans say they would pay more for products that feel emotionally meaningful. But here’s the catch: it only counts if it includes something real, like their own face, family stories, or likeness.…

Meta’s latest earnings call came with a double-edged message: while ad revenue is up, its rising AI infrastructure costs triggered a stock slide and investor anxiety. Behind the numbers, though, lies a broader story marketers should track. The platform’s strategic pivot into AI could reshape everything from media buying to audience targeting. This article explores…

Reddit is escalating the AI data battle. The platform just filed a lawsuit against Perplexity AI and several scraping vendors, accusing them of collecting Reddit content without authorization to train AI systems. This case adds fuel to a growing legal and ethical debate: as AI companies rush to absorb human-generated content to train their models,…

AI marketing tools are transforming how marketers create photo and video content. With artificial intelligence, time-consuming editing processes become faster and more accessible, helping businesses produce professional visuals even without advanced design or video editing skills. This review highlights the top 13 AI marketing tools for photo and video editing, giving marketers a closer look…

Google parent company Alphabet has entered a new financial era. For the first time in its 27-year history, it reported quarterly revenues exceeding US$100 billion, driven by strong momentum across AI, Cloud, and YouTube. The milestone arrives amid mounting antitrust pressure in the U.S. and escalating scrutiny of Google’s advertising dominance. But instead of stalling,…

Instagram is experimenting with a skippable ad format inside Reels, giving users the option to bypass video ads mid-scroll. The approach mirrors YouTube’s skippable in-stream ads but without one key feature: a revenue share for creators. Meta confirmed to ADWEEK that the limited test is designed to explore whether the format helps users discover businesses.…

The New York Times just added a Watch tab to its main app, introducing a vertical video feed built for mobile-first storytelling. The swipeable format brings together short-form video from across the company’s media portfolio and reflects a deeper shift: The Times is now treating video as a core part of its product, not a…

If you’re banking on generative AI to improve your customer experience in 2026, think again. According to Forrester’s newly released 2026 B2C Marketing, CX, and Digital Business Predictions, one-third of companies will hurt customer trust by rolling out genAI-powered self-service tools that backfire. This article breaks down Forrester’s key predictions and explains why marketers, CX…