Category: Uncategorised

Google Ads now lets advertisers inspect sample AI Max headlines and descriptions before opting in to text customization. The feature, reported on October 8 and documented in Google’s help center, gives teams a view of generated copy during campaign creation or editing. For advertisers cautious about automated messaging, that is a useful earlier checkpoint. It…

Fox Nation will premiere Houdini: Back from the Dead on October 14, using entirely AI-generated imagery for a full-length, multi-episode production for the first time on the platform. The series presents the magician as if he were sitting for a modern documentary interview. The visual claim is striking, but it does not mean the production…

Anthropic has published an updated Claude Usage Policy that brings its restrictions on deceptive activity into a dedicated section covering commercial and political campaigns. The update takes effect on November 12 and follows examples of misuse involving fake accounts and fabricated news sites. For marketing teams, the relevant change is clearer language about who is…

USA Today Co. is seeking more than US$250 million in a copyright lawsuit against OpenAI, alleging that its journalism was copied without authorization to train AI models. The case adds another major publisher to the disputes over how AI companies obtain and use news content. For media businesses and marketers, the filing points to an…

A busy communications team can send a hundred pitches and still struggle to explain what changed for the business. An earned media strategy starts somewhere else: with the people you want to influence, a story they have a reason to care about, and proof a reporter can actually use. That matters for B2B companies because…

In this article: From fan habit to fashion accessory; a drinks ritual; the limited drop. Some McDonald’s customers have been treating the humble cardboard drinks tray as an accessory, tucking sunglasses, headphones and lip gloss into its compartments. McCafé Australia has taken that bit of fan creativity literally, turning the disposable carrier into a handbag…

In this article: A fan birthday party; interactive activities; the retail reward strategy. Pompompurin has spent three decades being the golden retriever with a brown beret that Sanrio fans recognize instantly. For his 30th birthday, Sunway Pyramid in Malaysia is giving those fans somewhere to step into the character’s world, rather than simply browse another…

In this article: A cat casting call; chicken-bucket pet merchandise; fandom beyond the menu. In a city where pets are family members, a cat can be more than a cute face on someone’s camera roll. KFC Singapore is taking that idea into its marketing calendar by inviting the public to help choose a feline brand…

In this article: When an internet joke becomes a street-level spectacle; A brand personality built for both screens and streets; What marketers can take from the campaign. A candy brand picking a fight with another brand is one thing on social media. It looks very different when that joke spills onto a city street and…

Carat, NBCUniversal and other major agency groups are testing a more automated way to plan and buy media, but the central question is no longer whether AI can recommend inventory. It is who can authorize a decision when that recommendation affects an advertiser’s money. At Advertising Week, agency leaders described an emerging operating model that…