Category: Uncategorised

Airwallex is betting that B2B finance does not have to feel like B2B finance. In its latest campaign with Arsenal FC, the global payments platform leans into football culture, celebrity storytelling, and community conversations to make complex financial infrastructure feel relatable. This article explores how “Who Are Ya?” reframes cross-border payments through fandom, why this…

SAS has signed a multiyear partnership with Liverpool FC to use SAS Customer Intelligence 360 and SAS Viya to deliver more personalized, real-time digital fan experiences across web, mobile, and social channels. The partnership highlights how large sports organizations are treating personalization as an always-on operating model, not just a matchday or campaign tactic, with…

Q4 has launched AI-native CRM capabilities inside its investor relations platform, aiming to reduce manual meeting logging and help IR teams query relationship data conversationally for faster insights. The update matters because IR workflows are CRM-heavy but unusually data-fragmented: meetings, notes, earnings call interactions, and shareholder signals often live across tools, leaving teams with more…

Hightouch has raised $150 million in a Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. The financing is a signal that “agentic” workflows are moving from experimentation into core marketing operations, especially for enterprises that want AI systems to act on trusted…

AI search is quietly rewriting the rules of digital visibility. Rankings still exist, traffic still fluctuates, and dashboards still light up with familiar metrics. But underneath all that, something fundamental has changed. Users are no longer just clicking links. They are consuming answers generated by AI systems that synthesize information from multiple sources. This shift…

Most “best tools” lists for influencer marketing are quietly written by the vendors themselves, stacked with affiliate links, and designed to send you to whoever paid the most for placement. This one is different. We compared 12 AI influencer marketing tools specifically through a B2B lens: LinkedIn coverage, martech-stack integration, and whether the platform actually…

Courier Health has raised US$50 million in a Series B round led by Oak HC/FT, with participation from Norwest Venture Partners and Work-Bench. The funding will be used to continue product development and scale the company’s commercial footprint as biopharma teams invest in more patient-centric customer relationship management (CRM) and engagement workflows. Table of contents…

McDonald’s France is leaning into a familiar truth with a fresh creative lens: family moments are not built on big occasions, but on the small, everyday interactions that often go unnoticed. In its latest campaign “Bear with me” developed with TBWAParis, the brand reframes its long-standing positioning around togetherness through a simple but emotionally resonant…

SignNow has launched a Docgen API aimed at automating how businesses generate complex documents from live system data and route them directly into eSignature workflows. The release targets a common bottleneck in revenue and operations workflows: data may already exist in CRMs, ERPs, and billing systems, but teams still spend time copying fields, formatting templates,…

Adobe has completed its acquisition of Semrush, moving brand visibility data and optimization closer to the core of its customer experience orchestration (CXO) strategy. The deal positions Adobe to offer marketers a more connected workflow across content operations, customer engagement, and discoverability as AI interfaces and agentic experiences increasingly shape how people find and evaluate…