Category: Uncategorised

Liquid Death is using AI to bring campaign analysis and action closer together. At Advertising Week New York on October 5, chief media and digital commerce officer Benoit Vatere described a move toward daily retail-media optimization, supported by agency partner Power Digital. The partnership uses Iris, Omega and Creative Affinity, an ecosystem Power Digital detailed…

Meta has added AI-based checks to its ad-review process, focusing on advertisements that appear harmless while directing people to prohibited material outside its platforms. The October 7 announcement describes stronger destination checks, additional scanning and repeat-offender detection. For advertisers, the change is a reminder that ad safety extends beyond the creative visible in a feed.…

Anthropic has released Claude Haiku 5.5 with lower pricing for the high-volume tasks that sit underneath many AI marketing workflows. The October 7 release targets quick summaries, classification, database queries and customer-support work. The company’s cost claim is substantial, but teams should read it alongside the pricing bands and tokenizer changes. For marketing operations, the…

Twitch influencer marketing works differently from a polished product placement on a short-form feed. A streamer is speaking live, chat can respond immediately, and regular viewers often know when a sponsorship feels out of character. That combination makes Twitch useful for brands seeking attention with context, but unforgiving when a campaign treats the creator as…

OpenAI is rolling out GPT-6 with Intelligent UI in ChatGPT, allowing answers to include interactive elements such as charts, buttons, forms and task-specific tools. The October 7 update applies to the Chat experience and expands the ways people can work with an answer. For marketers, that creates a new context for product comparisons, explanations and…

Disney+ will stream Super Bowl LXI alongside ESPN and ABC, giving Disney another route to deliver its biggest football broadcast to subscribers. The October 7 announcement adds distribution through the entertainment streaming service rather than replacing ESPN’s existing presentation. For marketers, the significance is the number of places the same live event can reach viewers.…

Sports sponsorship usually starts with visibility. A brand puts its name next to an athlete, borrows some of the attention around competition, and hopes the association transfers. Pepsodent’s partnership with Indonesian para-archer Kholidin takes a more functional route. Its “Bite Into Glory” program is built around the fact that Kholidin uses his mouth and teeth…

Uber’s newest acquisition idea starts with a sound people already make when something unexpectedly good appears. Instead of inventing a new slogan from scratch, the ride-hailing brand is stretching “Ooooo” into “Ooooober” and attaching that reaction to its First Ride Free offer in India. The campaign, created with Talented Agency and Bang Bang Films, uses…

Changi Airport is using a character with a huge online following to give Golden Week travellers more reasons to stop, explore and shop instead of treating the airport as a place to move through as quickly as possible. The airport’s official Nailoong’s Joyful Journey campaign page turns the Chinese character IP into a route across…

Most marketing teams still evaluate AI agents the way they evaluate software features. They ask what the agent can do, how quickly it completes a task, which systems it connects to, and whether a person can approve sensitive actions. That is a reasonable starting point. It is becoming an incomplete buying framework. Once an agent…