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In 2025, Google I/O announced a hundred new things, the majority of them being updates of the already existing or the launch of new AI products in the Google ecosystem. The most influential addition to Google’s evolving search experience is AI Mode, now being rolled out across the world, starting with the US and UK.…

AI is no longer a buzzword—it’s your marketing team’s new secret weapon. With the AI market projected to reach US$1.3 trillion by 2030 , businesses are rapidly adopting AI to enhance their marketing strategies. In fact, 69.1% of marketers have already integrated AI into their operations , leveraging its capabilities to analyze data, optimize campaigns,…

For marketers, creators, and business professionals, writing isn’t just a task. It’s a superpower. Whether it’s crafting persuasive copy, scripting a pitch deck, or organizing thoughts for a strategy doc, a daily writing habit sharpens communication, fuels creativity, and boosts clarity. But here’s the problem. The momentum fades fast. One week you’re riding high on…

A new study reveals how AI is impacting career and education decisions across America, especially for Gen Z. Gen Z isn’t just using AI to cheat on homework or write TikTok captions anymore. According to new research from Southeastern Oklahoma State University, this generation is increasingly relying on tools like ChatGPT to decide what to…

Miniso is going full fandom. The global lifestyle retailer just announced that Chinese boyband Teens in Times (TNT) will serve as its new global brand ambassador. The move signals a major brand play to strengthen appeal with younger audiences across Asia and beyond. The partnership was revealed through a playful animated Instagram reel featuring TNT…

Instagram is making another play in the attention economy, rolling out three new features that borrow from its fiercest rivals: TikTok and Snapchat. The updates include a repost button for feed posts and Reels, a Friends tab to spotlight content from connections, and a map feature for location sharing within messages. The move signals Instagram’s…

If you want to understand what drives Gen Z in 2025, forget stereotypes and start looking at what actually moves them: mental health, creator-driven content, community-based gaming, and a revived love for Y2K culture. With more than half of Gen Z experiencing mental health challenges and a growing desire to live life as the “main…

Once viewed as a slow-paced hobby for retirees and executives, golf has gone through a full-blown identity shift. With younger, more diverse audiences driving a surge in popularity, the sport is no longer just a weekend pastime. It has become fertile ground for creators and marketers alike. According to the National Golf Foundation (NGF), golf…

Google is cranking up its AI-powered search experience with a major back-to-school update. Targeting students and educators, the company has added new input methods and desktop features to AI Mode, a chat-based tab within Google Search designed for complex queries. This article explores Google’s latest AI Mode updates, including image and PDF uploads, Canvas for…

Chocolate meets chart-topping K-pop in M&M’S latest marketing move. The Mars Wrigley-owned brand has signed rising girl group ILLIT as regional ambassadors across Asia, marking its first-ever collaboration with a K-pop act. This partnership is the cornerstone of M&M’S refreshed “It’s more fun together” tagline, aiming to capture the hearts and TikTok feeds of Gen…