Category: Uncategorised
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Spider-Man’s new BMW “ride” is fandom bait, and it’s also EV marketing
Seeing Spider-Man pop up in unexpected places is basically part of the fandom at this point. The character lives in that sweet spot of global recognition and internet-level rewatchability, where even a small new detail can trigger a whole new round of screenshots, Easter-egg hunting, and “did you notice that?” chatter. That’s the energy BMW…
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Fact sheet: how PR teams turn scattered details into proof
A fact sheet gives journalists, stakeholders, and internal teams the verified facts they need without making them hunt through a press release, deck, website, or spokesperson notes. For PR teams, it is the proof layer that keeps a story accurate when someone else summarizes it. That matters when earned media has to work across more…
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When subscription apps should raise their minimum iOS version
RevenueCat outlined a practical framework for deciding when to raise a subscription app’s minimum iOS requirement, using a mix of Apple adoption data and cross-app subscriber behavior. The details were laid out in the company’s official post. The central tension is not technical purity versus “support everyone.” It is a compounding growth trade: every blocked…
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George Regan steps back from Regan Communications
Regan Communications Group is entering a new operating phase as founder George Regan steps back from day-to-day management of the Boston-based public relations firm. Regan will remain chairman, while Christian Nakkashian has been promoted to president of operations. The move is not a sale, merger, or rebrand. It is still a meaningful succession signal for…
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Duolingo taps halftime culture to pull learners back into their streaks
If you have ever tried keeping a Duolingo streak alive during a big match, you know the feeling: the game starts, the group chat is popping off, and suddenly “one quick lesson” becomes tomorrow’s problem. That is the behavioural truth Duolingo leaned into in Indonesia, turning halftime, not kickoff, into the moment to bring people…
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Google cloud growth reframes its AI ad advantage
Google is again forcing marketers to look beyond the visible ad product. The more revealing signal is not simply that its search business remains large, or that Gemini is being tied more directly to commercial results. It is that advertising, AI, and cloud infrastructure are starting to look less like separate businesses and more like…
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Is Shopify Hydrogen right for your brand? A real-world cost-benefit analysis
Every growing e-commerce brand hits a wall where standard store templates start feeling tight. Your head of growth wants a custom product builder. Your design lead wants smooth page transitions. Meanwhile, your lead developer keeps staring at site speed scores with a headache. Naturally, someone drops “headless commerce” into Slack, and suddenly everyone wants to…
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Encore AI raises $30M for revenue agents
Encore AI has raised new Series A funding and rebranded from Insait IO, positioning itself as a revenue-focused alternative to AI agents built mainly for support deflection. $30 million Series A led by Team8, Planven, and The Garage will support global deployment of Encore AI’s enterprise platform. The company is pitching a pointed idea: customer…
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Lazada Malaysia hands PR remit to TEAM LEWIS
TEAM LEWIS has been appointed as Lazada Malaysia’s public relations agency of record following a competitive pitch, taking on a remit that covers media relations, press office management, campaign amplification and thought leadership. The account is already active, with TEAM LEWIS Malaysia supporting communications for Lazada Malaysia’s 6.6 Super WOW Sale campaign. For Lazada, the…
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Katt Williams stars in TextNow’s first major brand campaign
Being “too smart to pay dumb” is the kind of line people repeat because it sounds like a clapback and a personal rule at the same time. It taps into a very online mood: nobody wants to feel played by fine print, hidden fees, or plans that somehow cost more every year while offering the…