Category: Uncategorised

Instagram is turning Edits into more than a video editor. The app now includes an AI assistant that can analyze a creator’s performance data and help explain what is working, where viewers drop off, and what the creator might test next. For brands, this matters because creator analytics are moving closer to the creative process…

M360° PR+Activations is preparing to take a Philippines-built agency model into Singapore, with an expansion pitch that combines traditional public relations, live brand experiences and Generative Engine Optimization. Backend News reported on October 3 that the Taguig-based agency plans to expand into Singapore and other Asian markets. The announcement is notable less for the geography…

Executive positioning gets treated like a visibility problem: get the CEO quoted more often, book more podcasts, publish more LinkedIn posts, and hope familiarity turns into authority. That is backwards. Executive positioning is really an evidence problem. A leader becomes credible when the market can repeatedly see what they know, what they believe, and why…

TikTok is opening TikTok Ad Network to U.S. advertisers, giving brands a way to extend campaigns beyond TikTok itself and into a network of nearly 400,000 apps worldwide. The move sits inside a much broader Advertising Week release spanning AI shopping, lead-generation agents, Smart+ automation and TikTok’s Model Context Protocol integrations. For media buyers, the…

Skydance has completed its acquisition of Warner Bros. Discovery, bringing Paramount, Warner Bros., HBO, CBS, CNN, Paramount+, HBO Max and a large collection of film, television and sports assets under one corporate roof. For marketers, the important part begins after closing. The combined company is now trying to turn scale into a simpler operating model,…

Always-on work culture has a familiar soundtrack: Slack pings, calendar alerts, email banners and the small buzz of a phone asking for attention again. Southwest Airlines is turning that feeling into the central idea of its new campaign, “Enter Airplane Mode.” The campaign frames travel as a reset from notification overload, then connects that idea…

OpenAI is giving ChatGPT Ads a more visual format while building out the measurement and suitability tools advertisers expect from established media platforms. In its latest advertising update, the company said it will begin testing image-led ads during ChatGPT image generation later this month in the US. The same release expands conversion-data integrations, attribution partners,…

Panda Express is starting to treat Roblox and Fortnite less like places for one-off stunts and more like worlds people can return to. That matters because gaming culture rewards continuity: players notice when a world changes, when a familiar space gets updated and when there is a reason to come back. The shift was detailed…

Firmable has put a number on a familiar B2B marketing problem: professionals dismiss unsolicited messages even while sending outreach themselves. Its Cold Outreach Pulse Report, published in August, examines how recipients judge messages and how senders use AI. 82% delete or skim-and-delete cold outreach on sight. The finding comes from a survey of 1,009 full-time…

Pop ambition and personal ambition meet in BCA‘s partnership with no na: a group building an international music career becomes the face of a banking campaign about making plans happen. For listeners who know the Indonesian act through its R&B-influenced pop, this moves familiar performers into an everyday setting. The campaign’s official film, “Do It…