Category: Uncategorised

Sneaker history can feel remote until someone makes it look wearable. In Nike‘s Moon Shoe campaign, LISA does that through a lunar set, vivid red styling and a slim sneaker that carries the brand’s early running story into a different cultural setting. For followers of the BLACKPINK performer, the point of entry is her presence…

A difficult conversation can feel easier when both people are moving in the same direction instead of sitting face-to-face. Buxton Natural Mineral Water is turning that familiar side-by-side feeling into something people can actually see: a pair of bright blue running laces that signals the wearer is open to talking or listening. The idea is…

The hard part of scaling creator marketing is not finding more creators. It is keeping the small things audiences recognize once a campaign starts moving through multiple markets, languages, formats and production teams. YouTube is testing that tension with an APAC push for YouTube Shopping. The campaign brings creators from India, Indonesia and Korea into…

A train carriage is usually where young adults scroll past ads while thinking about everything waiting outside the station: work, rent, relationships, savings and the next expensive decision. Maybank Singapore turned that familiar commute into the subject of the show itself. At Dhoby Ghaut, more than 200 young Singaporeans joined an interactive Circle Line theatre…

The easiest way to celebrate a legacy brand is to look backward. The Coffee Bean & Tea Leaf is using its 63rd anniversary to point forward. In its 63rd anniversary announcement, CBTL describes the campaign as the first step in a broader brand transformation. A refreshed visual identity is being paired with emerging artists, brew…

Ranveer Singh’s newest brand role puts him somewhere familiar: next to a product designed to make personality part of the purchase. BMW India has introduced the actor as its “Brand Voice” as it launches the new BMW 7 Series range in the country. The relationship starts with BMW’s flagship luxury sedan, but the positioning is…

Ranveer Singh is not just appearing in Jhamtani’s latest advertising. The Pune developer is using him as the face of a broader attempt to turn a regional real-estate name into a more visible premium brand. Jhamtani announced Singh as its brand ambassador as it enters what the company calls its next phase of growth. The…

Fashion weeks usually chase attention by stacking designers, front-row names and press coverage into the same few days. Manila Fashion Week 2026 pushed that formula further by treating regional fandom itself as distribution. The event, held September 3 to 6 at SMX Convention Center in SM Aura Premier, featured 12 designers across nine shows. According…

Korean lifestyle retail already travels well online: character goods, decorating culture, stationery and collectible objects are easy to discover long before a shopper ever walks into a Seoul store. ARTBOX is testing what happens when that discovery becomes a physical U.S. experience. The retailer outlined its first directly operated U.S. pop-up on Melrose Avenue in…

Ranveer Singh has spent years making clothes, silhouettes and mood changes feel like part of the performance. That makes him an unusually natural face for an eyewear campaign built around the idea that identity should not stay fixed. Ray-Ban and Meta have named Singh their first India brand ambassador for Ray-Ban and Ray-Ban Meta, launching…