Category: Uncategorised

A bank anniversary usually lives in a timeline, a thank-you post or a set of corporate milestones. Ryt Bank is turning its first year into something customers can actually wear. The Malaysian digital bank has teamed up again with local streetwear label Pestle Mortar on two football-inspired jerseys in blue and pink. The limited drop…

Taco Bell and Duolingo have found a partnership idea that barely needs translation: the word “taco” already travels. For Global Taco Day on October 6, the two brands are turning that linguistic shortcut into a campaign that moves between food, language learning, collectibles and live experiences. Taco Bell brings the ritual and restaurant footprint. Duolingo…

Searchable has launched Prompt Universe, a feature designed to map the range of questions buyers could ask AI about a brand before deciding which prompts are worth tracking. The company describes Prompt Universe as a market map built around products, audiences, competitors and buying situations. The bigger argument behind the launch is more consequential than…

K-dramas are built to make viewers care about tension, suspicion and emotional stakes before they know how the story will resolve. Mastercard is borrowing that grammar for a subject that usually struggles to hold attention: payment security. In its official announcement, the company outlined Tap Into My Heart, a three-episode K-microdrama created with McCann Singapore.…

Champion did not need much time to see how loudly V’s name could travel. Within 48 hours of the BTS member’s ambassador announcement, the partnership generated a reported US$6.3 million in Media Impact Value, based on Launchmetrics-derived data cited in coverage of the campaign. That number does not mean Champion sold US$6.3 million more clothing,…

Spiralytics has put a Philippine lens on a question many search teams are only beginning to measure: when a buyer asks an AI assistant for recommendations, does the brand actually appear in the answer? The agency published a study of AI visibility in the Philippines based on buyer questions tested across ChatGPT, Gemini and Perplexity.…

Coca-Cola Japan is giving V fans a reason to keep receipts long after the commercial has finished playing. The current promotion turns a celebrity campaign into a repeated shopping ritual: buy eligible Coke products, upload the receipt through LINE, collect digital entry seals, then use those entries for V-linked prizes. The official campaign microsite makes…

There is a particular kind of loyalty in sport that survives bad seasons, ugly losses and years when belief feels like part of the job. For Warriors supporters, that persistence has become part of the club’s identity, which makes an old anthem a surprisingly natural piece of material to bring back. One New Zealand is…

Four’N Twenty is turning one of footy’s smallest annoyances into something fans can wear. Ahead of Australia’s AFL and NRL Grand Finals, the pie brand has launched the Pie Scarf, a limited-edition scarf with two built-in pockets designed to carry hot pies hands-free through crowded stadium concourses. The idea is deliberately ridiculous, but it starts…

The beauty product demo is getting harder to separate from the culture around it. At no na’s Island Girl album pop-up in Jakarta, fans were not just walking past a Pantene display. They could ride a branded angkot to the venue, step into a Hair Gloss Room and leave with a hairstyle built around the…