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YouTube is sharpening its focus on livestreaming, rolling out a set of updates designed to help creators maintain engagement during peak moments while unlocking new monetisation pathways. At a time when live content is becoming more community-driven and interactive, YouTube’s latest moves signal a shift toward protecting real-time engagement rather than interrupting it. For brands…

Skechers is doubling down on a familiar face, but with a broader ambition. The footwear brand has renewed its partnership with Thai actor and model Nattawin Wattanagitiphat, better known as Apo, for a third consecutive year. This time, the move goes beyond continuity. It marks a strategic expansion into a full Asia Pacific ambassador role.…

Done.ai has launched Done CRM, positioning it as the first module in its broader Done OS platform for small and midsize businesses. The company is rolling access out in phases, starting with waitlist members and expanding onboarding as capacity scales. The announcement matters less as “yet another CRM launch” and more as a platform bet:…

Search is no longer just about blue links. AI tools like ChatGPT, Gemini, and Perplexity are reshaping how users discover information by summarizing answers directly instead of sending traffic to websites. The shift is already measurable. An analysis of over 10 million keywords between January and November 2025 shows that Google AI Overviews now appear…

Springbig has launched AI Audience Builder, a feature that lets marketers create customer segments using natural-language prompts instead of manual filters and logic. The company says the capability is available now to all platform subscribers. For regulated retailers, the promise is straightforward: reduce the time and expertise required to build segments so campaigns can ship…

Buying the right domain can give your SEO strategy a serious head start. Instead of building authority from scratch, many marketers choose to buy expired domains that already have backlinks, traffic, and search engine trust. Platforms like Dynadot’s marketplace make it easy to explore an active expired domain auction, where previously owned domains with real…

Zell has raised €500,000 (about $550,000) in pre-seed funding to build an AI sales management platform that automates coaching and sales workflow execution. The company says it will use the round to grow commercially, expand the team, improve its AI engine, and support broader expansion across Europe. The raise is small by software standards, but…

Japanese skincare brand Hada Labo is leaning into Gen Z influence and visual storytelling with its latest ambassador move. The brand has named ANNA Tanaka of rising girl group MEOVV as its new face across the Asia-Pacific region, backed by a campaign built for digital-first audiences. This article explores how Hada Labo is blending idol…

SugarCRM is rebranding as SugarAI, positioning its CRM as a “system of action” for revenue teams rather than a system of record for customer data. Rebrands in CRM are rarely cosmetic. They typically signal a product and positioning push toward embedded automation, faster execution inside workflows, and tighter alignment between sales, marketing, and service operations.…

Vaseline is tackling a very real business problem in an unexpected way. In Nigeria, where counterfeit skincare products are widespread and potentially harmful, the Unilever-owned brand is rolling out a WhatsApp-based authentication tool backed by a surprising campaign face: a real Nigerian prince. View this post on Instagram A post shared by Chris Okagbue (@chris_okagbue)…