Category: Uncategorised
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Can luxury and comics go together? Style by SCMP experiments with AI storytelling
Luxury magazines are not typically associated with comic books. Yet Style by SCMP is testing exactly that idea as part of its 20th anniversary issue, blending editorial storytelling with generative AI. The South China Morning Post’s flagship luxury publication introduced “The Style Files,” a 16-page AI-augmented comic in its February 2026 issue. The experiment transforms…
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Canva reaches US$4B ARR as AI tools and LLM traffic surge
Canva closed 2025 with a major milestone: US$4 billion in annual recurring revenue and more than 260 million monthly active users. The design platform credits part of that momentum to its growing portfolio of AI tools and an unexpected traffic source: large language models. For marketers, this signals more than just Canva’s continued rise in…
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AI-first organizations are emerging according to McKinsey’s latest research
Artificial intelligence is now embedded across much of the modern workplace. Companies are experimenting with generative AI, automation tools, and predictive analytics to improve productivity and decision-making. Yet despite widespread experimentation, many organizations still struggle to translate AI investments into measurable business impact. According to McKinsey’s The State of Organizations 2026 report, the challenge is…
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Media pitching email templates that get replies (with examples)
Journalists receive dozens of pitches every day, and most never get opened, let alone answered. For PR teams, founders, and marketers trying to earn media coverage, this creates a frustrating reality. You can have a strong story, credible data, and a relevant expert, yet still hear nothing back. The problem is rarely the story itself.…
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Snapchat+ tops 25M subscribers as Snap’s direct revenue hits US$1B ARR
Snap’s paid subscription push is starting to pay off. The company says its direct revenue business has reached a US$1 billion annualized revenue run rate, driven largely by the growth of Snapchat+ and related paid features. For brands and marketers, the milestone signals something bigger than platform monetization. It suggests social networks may increasingly prioritize…
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Liverpool FC teaches Anfield to sign “You’ll Never Walk Alone” in BSL to include deaf fans
Liverpool FC and long-time sponsor Carlsberg have launched an inclusion-focused campaign that turns one of football’s most iconic rituals into a shared experience for more supporters. The initiative, called “Signs of Unity,” teaches fans at Anfield how to perform the club’s anthem You’ll Never Walk Alone in British Sign Language (BSL) The move aims to…
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Gen Z may be “agentmaxxing” according to McKinsey’s latest report
First there was “auramaxxing,” Gen Z slang for cultivating an ineffable cool and optimizing the vibe one projects online. Then came “looksmaxxing,” the trend of going to extreme lengths to improve one’s appearance. Now another form of maxxing may be emerging in the workplace called “agentmaxxing”. The idea refers to going all-in on agentic AI,…
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AI workflows that save hours for content teams
Content teams are under constant pressure to produce more: blog posts, newsletters, social media updates, SEO pages, and campaign content. But the real bottleneck is rarely creativity. It is time. Research suggests marketers using AI tools report 44% higher productivity and save around 11 hours per week on average, largely by automating repetitive tasks such…
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Reddit tests AI shopping search powered by community recommendations
Reddit is taking a new step toward commerce. The platform is testing an AI-powered search experience that surfaces product recommendations directly from community discussions and pairs them with shoppable product listings. For marketers, the update is more than a UI experiment. It signals Reddit’s broader ambition to monetize intent-driven search behavior, where users actively seek…
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66% of marketers bet on ChatGPT to control product discovery by 2026
The next battle for product discovery may not happen on search engine results pages. It may happen inside AI assistants. According to a new Adobe Express survey of 1,000 US marketers and business owners, most expect AI platforms, especially ChatGPT, to dominate product discovery within the next few years. This article explores what that shift…