Category: Uncategorised

There is a specific kind of celebrity partnership that fans treat less like an ad and more like a collectible moment: a teaser clip, a new “visual,” a fit check, and a brand suddenly showing up in timelines where it usually does not. HiteJinro has now leaned into that energy by naming BTS member V…

Hallyu, the Korean Wave, is no longer just a culture story. It is an export engine with category-level winners and losers, and a measurable link between content consumption and downstream demand for consumer goods and tourism. A new “Study on the Hallyu Ecosystem” from the Korean Foundation for International Cultural Exchange and South Korea’s Ministry…

Spider-Man fans do not just show up for the movie. They show up for the feeling of being part of a massive, shared obsession, where tiny personal details (favourite scenes, eras, characters, vibes) matter as much as the blockbuster moment itself. Sony Pictures Canada and Spotify are leaning into that behaviour with an in-app experience…

A public relations plan template is useful only if it turns strategy into decisions people can execute. For B2B marketers and PR teams, the point is not to fill a neat document with goals, audiences, messages, and channels. The point is to make sure every pitch, press release, spokesperson briefing, executive post, and campaign report…

Ventureburn’s 2026 AI statistics roundup points to a familiar pattern: spending and experimentation are accelerating faster than confidence. Amazon’s capex peaks at $200B in 2026, while Google and Microsoft reach $190B each, signalling how infrastructure buildout has become the real “go-to-market” battle for AI. The more interesting question is not whether companies are using AI…

TextNow is tapping into a very specific kind of consumer mood right now: people are tired of feeling played by fine print, surprise fees, and “gotcha” systems that make basic services feel like a trap. That frustration is especially loud when it comes to phone bills, where contracts, hidden fees, and locked-in plans can leave…

OpenAI is moving its advertising business from product experiment to commercial machinery, with new roles focused on scaled ads sales and vendor operations. The signal is not only that ChatGPT ads may become bigger. It is that OpenAI appears to be building the operating model that lets an ad business scale through partners, resellers, outsourced…

For a lot of people going through fertility treatment, the hardest part is not only the medical side. It’s the mental loop: you can’t fully picture what comes next, and most IVF advertising does not help because it stays stuck on the path to conception. In that context, Genea is using its 40-year history to…

Walking into a fast-food spot and instantly clocking it as a fandom space is the kind of crossover that feels made for 2026. Pokémon is still one of the rare IPs that can pull in kids, nostalgic millennials, and Gen Z players who never really stopped opening the app, collecting, and comparing finds. KFC Singapore…

PR KPIs are the metrics that tell a communications team whether earned media work is creating the right kind of visibility, not just activity. For B2B PR teams, the useful question is not “how many clips did we get?” It is whether the coverage reached the right audience, carried the intended message, strengthened trust, and…