Category: Uncategorised

Nike has launched “Rip the Script,” a global football campaign designed to encourage players to trust their instincts and embrace a more creative style of play. But beneath the headline message sits something much larger: a marketing strategy that treats football as a cultural ecosystem rather than a sporting event. Instead of relying on a…

Indonesia is not a market where Western influencer playbooks transfer cleanly. It is the fourth most populous country in the world, home to over 1.1 million Instagram influencers, and the most performance-oriented influencer market in all of Asia-Pacific. For brands used to awareness-first campaigns with glossy production, Indonesia requires a fundamentally different posture. This guide…

The boilerplate is the most ignored section of a press release. It sits at the bottom, after the news, after the quotes, after the call to action. Most PR teams write it once and forget it for years. That is a problem, because the boilerplate is now doing two jobs at once: describing your company…

Unifonic acquired Segmentify to deepen its AI personalization and behavioral intelligence capabilities, with the goal of expanding “agentic marketing” across MENA and strengthening its footprint beyond the region. The deal brings together Unifonic’s conversational engagement and orchestration with Segmentify’s real-time personalization engine, reflecting a broader push among enterprise marketing platforms to combine messaging, decisioning, and…

Hiway raised approximately ¥300 million ($1.9 million) in a Series A round to expand its AI-native CRM focused on automating agency and partner sales operations, bringing total funding to ¥465 million ($3.0 million). The product focus matters for B2B marketers and revenue teams that rely on indirect, multi-tier distribution, where inquiry handling, quote generation, and…

AI labeling in video ads does not appear to reduce key brand and ad performance metrics, based on results from MediaScience’s “AI Labeling Impact Study” across 900 U.S. participants. The study’s timing matters because disclosure requirements are expanding, including New York’s law focused on “synthetic performers,” and the EU AI Act’s labeling obligations for select…

Media buyers are starting to see the ad platforms themselves publish “MCP servers”, connectors designed to let AI agents query campaign data and tools through a standard interface. In practice, this is less about a new dashboard and more about how programmatic reporting, QA, and optimization tasks could be triggered through natural-language workflows. Google has…

Marketing leaders are not short of AI tools. They are short of operating capacity. That distinction matters because the next phase of AI adoption will not be won by the teams that buy the most agentic software, launch the most pilots, or announce the most ambitious transformation plan. It will be won by teams that…

Infomedia has completed the acquisition of Veact in Europe, adding Veact’s data activation and predictive service marketing capabilities to its automotive aftersales software portfolio. Financial terms were not disclosed. Veact is based in Munich and says it works with more than 1,000 dealership sites across EMEA, while Infomedia says its solutions are used by over…

Gartner says 62.6% of media spend in 2026 is going to conversion and awareness, up 10% from 2024. The details were outlined in the company’s newsroom post, based on its 2026 CMO Spend Survey. The same data set points to a tension many marketing leaders are now living with: budgets are moving toward channels and…