Category: Uncategorised

AI search is quietly rewriting the rules of digital visibility. Rankings still exist, traffic still fluctuates, and dashboards still light up with familiar metrics. But underneath all that, something fundamental has changed. Users are no longer just clicking links. They are consuming answers generated by AI systems that synthesize information from multiple sources. This shift…

Hightouch has raised $150 million in a Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at $2.75 billion. The financing is a signal that “agentic” workflows are moving from experimentation into core marketing operations, especially for enterprises that want AI systems to act on trusted…

Most “best tools” lists for influencer marketing are quietly written by the vendors themselves, stacked with affiliate links, and designed to send you to whoever paid the most for placement. This one is different. We compared 12 AI influencer marketing tools specifically through a B2B lens: LinkedIn coverage, martech-stack integration, and whether the platform actually…

Courier Health has raised US$50 million in a Series B round led by Oak HC/FT, with participation from Norwest Venture Partners and Work-Bench. The funding will be used to continue product development and scale the company’s commercial footprint as biopharma teams invest in more patient-centric customer relationship management (CRM) and engagement workflows. Table of contents…

McDonald’s France is leaning into a familiar truth with a fresh creative lens: family moments are not built on big occasions, but on the small, everyday interactions that often go unnoticed. In its latest campaign “Bear with me” developed with TBWAParis, the brand reframes its long-standing positioning around togetherness through a simple but emotionally resonant…

SignNow has launched a Docgen API aimed at automating how businesses generate complex documents from live system data and route them directly into eSignature workflows. The release targets a common bottleneck in revenue and operations workflows: data may already exist in CRMs, ERPs, and billing systems, but teams still spend time copying fields, formatting templates,…

Adobe has completed its acquisition of Semrush, moving brand visibility data and optimization closer to the core of its customer experience orchestration (CXO) strategy. The deal positions Adobe to offer marketers a more connected workflow across content operations, customer engagement, and discoverability as AI interfaces and agentic experiences increasingly shape how people find and evaluate…

Marc Jacobs is experimenting with a format that is quickly becoming a favorite among social-first marketers: microdramas. Instead of a traditional campaign drop, the brand is rolling out a scripted, episodic-style video featuring Actor Rachel Sennott, designed to blur the line between entertainment and product storytelling. This article explores how “The Scene” reflects a broader…

Topical authority has quietly become one of the most decisive forces in modern SEO. Yet many B2B marketers are still stuck in an outdated playbook, publishing more content without seeing meaningful gains in traffic or visibility. This article explores what topical authority actually means in 2026, why it now sits at the center of AI-driven…

Brands everywhere have made influencer marketing a standard line item in their budgets. Global spending on influencer campaigns reached an estimated $32.55 billion in 2025, and there are no signs of that slowing down. Yet one question continues to frustrate marketing teams at every budget level: what should this actually cost? The honest answer is…