Category: Uncategorised

A blue tiger that once appeared on a movie screen is now the kind of character someone can put on a desk, attach to a bag or carry home as a plush toy. Those little objects give fans a different way to keep a story close. For MINISO, the latest place for that connection is…

TikTok has introduced a Brand Safety Center, a Brand Protection Playbook and AI Safety Essentials at its APAC Responsible Media Forum in Singapore. The October 28 announcement gives advertisers a more visible set of resources for handling content suitability, impersonation, intellectual property and AI-made advertising. For marketers, the essential distinction is between a newly announced…

Walmart is bringing its shoppers’ purchase signals into self-serve streaming TV campaigns through Vibe, the connected-TV (CTV) ad platform it acquired in August 2026. Advertisers can now use Walmart audience segments to target households based on shopping behavior, rather than relying only on traditional interest or viewing profiles. The rollout appeared in Vibe’s October 28…

Zulu Alpha Kilo has made an AI assistant the employee nobody wants to keep. In its new satirical short film, The Chat, the independent creative agency stages a performance review for CHAD, an artificially intelligent creative worker whose extraordinary speed has become a problem for the business employing it. The film, which premiered at strategy…

FTI Consulting has put a number on a persistent problem for corporate communications teams: many organizations maintain written crisis plans but fewer demonstrate that those plans can identify and contain risks before they escalate. Its newly released global general counsel survey says only 17% of organizations represented in the sample have a proactive approach that…

Google is expanding advertising inside AI Mode to ten countries, including Malaysia, the Philippines and Singapore. The move creates a new paid-search placement for advertisers reaching consumers who research products and services through conversational AI search. The October 28 announcement is notable for what it changes and what it does not. Eligible existing Google Ads…

Doritos Canada has created loungewear with built-in crumb catchers, turning one of the messiest parts of eating chips in bed into the central feature of a limited-edition fashion collaboration. Called Crumb Couture, the set was designed with Vancouver street artist and illustrator Carson Ting and is available through a sweepstakes with 7-Eleven Canada. It gives…

Instagram is reportedly offering select YouTube creators payments worth US$50,000 to US$500,000 to bring their long-form videos to Features, the platform’s new horizontal-video format. The reported agreements are a direct attempt to attract creators who already have an audience elsewhere, while Meta experiments with a product that does not yet offer a standard YouTube-style advertising…

Real Madrid forward Kylian Mbappé’s controversy in China has become a case study in how quickly an individual remark can become an institutional communications problem. A clip circulating on October 26, 2026 appeared to show the French footballer discussing a meme that placed his face on an image of Mao Zedong. Mbappé did not name…

Meta has rebuilt a major part of the system that selects ads across its platforms. Its updated Andromeda retrieval engine can assess more eligible ads in the time it previously needed to consider a much smaller set, according to an engineering update published on October 28, 2026. The change affects the matching process beneath Facebook…