Category: Uncategorised

For brands wondering how to stay culturally relevant during national milestones, 7-Eleven Singapore offers a fresh case study. Its SG60 campaign, launched to celebrate Singapore’s 60th birthday, proves that nostalgia, food memories and smart partnerships can do more than spark sentiment. They can also reinforce a brand’s role in daily life. Instead of a typical…

As AI-generated voices become more lifelike, marketers face a growing question: Can synthetic voiceovers be used in ads without sacrificing emotional connection? Studio Resonate, the in-house audio agency at SiriusXM Media, teamed up with neuromarketing firm CloudArmy to explore this issue at a deeper level. Their study, The Power of the Human Voice in An…

Your SMTP service and email deliverability go hand in hand. While email deliverability depends on many factors, such as sender reputation and content, the reliability of your SMTP provider is something you can’t afford to ignore.  If your emails don’t deliver in the target inbox, your lead nurturing and retention efforts go down the drain.…

Netflix has become a serious player in the ad-supported streaming game, but media buyers say it still needs to earn their trust before it can unlock larger budgets. In the second quarter of 2025, Netflix posted a 16% jump in total revenue, hitting US$11.08 billion. That includes both subscription and advertising income. Still, investors were…

Spotify is cranking up the volume on its audiobook ambitions this summer, and it’s not doing it quietly. With a campaign that draws parallels between bingeable books and addictive tracks, the streaming platform is making audiobooks feel less like homework and more like headliners. This article explores how Spotify’s campaign blends music fandom logic with…

The rise of AI in content production is no longer just a tech trend. It is now impacting bottom lines in measurable ways. A new study by Raptive, the ad network behind publishers like Stereogum and Half Baked Harvest, found that audiences are quick to lose trust in content they believe is machine-made. In a…

Amazon has quietly pulled its massive ad spend from Google Shopping auctions, something that hasn’t happened at this scale since the early days of the pandemic. The sudden shift has left a temporary power vacuum in retail search, and competitors like Walmart and Target are already stepping in to claim that space. For marketers used…

TikTok is rolling out a new advertising feature that lets brands track what users do after clicking an ad, even after they leave the app. The tool, called Engaged Session, aims to fill the gap left by increasingly restricted pixel-based tracking, offering marketers a way to measure meaningful interactions while maintaining user privacy. This article…

After months of watching OpenAI and Perplexity lock in high-profile licensing deals with major publishers, Google is finally moving to secure content for its own AI training. The company is reportedly reaching out to 20 national news outlets as part of a licensing pilot project. This article unpacks Google’s sudden pivot, the competitive pressure behind…

TikTok may soon look very different for its 170 million U.S. users and for marketers who rely on the app for reach and conversions. ByteDance is reportedly building a standalone U.S.-only version of TikTok with its own algorithm and infrastructure, in a last-ditch effort to avoid a nationwide ban. This article explores what marketers need…