Category: Uncategorised

YouTube is taking its conversational AI tool to smart TVs, gaming consoles, and streaming devices, bringing interactive, in-video assistance to the living room. For marketers, this is not just a product tweak. It is another signal that search, discovery, and audience engagement are becoming conversational across every screen. This article explores what YouTube’s TV-based AI…

Traditional search is no longer the starting point for Gen Z. According to new research from Resolve, more than half of Gen Z users now prefer social-first or conversational tools like TikTok, Reddit, and ChatGPT to get their questions answered. And I get it—as a Gen Z user myself, I instinctively open ChatGPT or TikTok…

From a strategic review in June 2025 to a US$110 billion agreement in February 2026, the fight for Warner Bros Discovery became one of the most aggressive media bidding wars in recent years. This article traces the full timeline of how Netflix and Paramount Skydance competed for control of WBD, how the offers evolved, and…

OpenAI signing a classified Department of War deal is the headline, but Anthropic refusing similar terms is the real strategic story. For marketers and PR leaders, the Pentagon contract matters. These Department of War AI agreements have been reported as worth up to US$200 million each, placing them among the most high-profile and financially significant…

Artificial intelligence is no longer a sidekick in marketing operations. In 2026, it is central to how modern marketing teams execute, optimize, and scale. Recent industry research shows measurable gains across productivity, conversion rates, and revenue growth for teams using structured AI marketing frameworks. This article explores which AI marketing frameworks are actually driving ROI…

Profitmind, a US-based AI-powered decision intelligence platform for retailers, has raised $9 million in Series A funding led by Accenture Ventures. The investment will support Profitmind’s efforts to expand its platform globally, enhance product capabilities, and grow its team to meet increasing demand for AI-driven retail decision-making. Profitmind’s platform is designed to help retail teams…

Firmable, an AI-driven sales platform, has secured $14 million in Series A funding to accelerate its global expansion, with a particular focus on entering the US market. Firmable aims to streamline sales workflows by combining proprietary account data, real-time buying signals, and AI-powered automation for sales teams. The funding round was led by Airtree, with…

When Toy Story first hit theaters in 1995, Google did not exist and Apple was fighting for survival. Fast forward more than three decades, and Pixar is still expanding the franchise. This time, the conflict is not just about friendship or growing up. It is about AI, screen time, and the creeping sense that technology…

A baby macaque in Japan clinging to an IKEA Djungelskog orangutan plush was never meant to be a marketing campaign. Yet within days, the product sold out across multiple markets, including IKEA Singapore, as consumers rushed to buy the same toy in solidarity with “Punch.” This article explores what made the IKEA and Punch moment…

Gen Z marketing statistics are no longer “trend insights.” They are operating instructions. In 2026, Gen Z is reshaping how people search, shop, stream, discover content, and interact with brands. From TikTok replacing Google to AI tools rivaling traditional search engines, this generation is forcing marketers to rethink everything from media mix to messaging strategy.…