Category: Uncategorised

Personal branding isn’t just for influencers anymore. A national survey conducted for Aurora University finds that professionals across industries are treating their online presence as a non-negotiable career tool, often more important than a resume. This article explores how personal branding is shifting from a nice-to-have to a strategic imperative. From leadership positioning to burnout…

Since its instatement in 2018, the EU’s General Data Protection Regulation has been reshaping how businesses and other entities approach data collection and handling. Here’s a quick summary of what this means for marketers and how they can ensure compliance. Obtain informed consent  Transparency and legality are the cornerstones of GDPR-compliant information correction. Marketers may…

McDonald’s UK and creative agency Leo UK just staged an international “heist,” but not the kind that lands you in court. The fast food giant launched a full-scale integrated campaign called World menu heist, designed to introduce eight fan-favourite items from international McDonald’s menus into the UK for the first time. Built around a high-concept…

Ahead of the October 27 release of IT: Welcome to Derry, HBO Max has taken horror marketing to eerie new heights. The platform has launched a global red balloon stunt to tease the return of Pennywise the Clown, blending digital mystery with real-world spectacle. This article breaks down how HBO Max deployed the creepy campaign…

That’s the central warning from McKinsey’s October 2025 report, which outlines how generative AI-powered search is quickly reshaping how people discover, research, and buy. The report estimates that by 2028, AI-powered search will influence US$750 billion in consumer spending. Brands that fail to adapt could lose up to 50% of their traffic from traditional search…

With brands increasingly favoring authentic, community-driven marketing, college students have become the next big bet. They’re not just joining the creator economy. They’re helping redefine it. Whether on TikTok, Instagram, or in brand ambassador programs, student creators are emerging as high-impact voices that speak peer-to-peer, not top-down. This article explores why student influencers are gaining…

Heineken is jumping into the AI companionship debate with a campaign that trades virtual affection for real-world connection. As digital “friends” gain traction among younger audiences, the beer brand is serving up a reminder: some conversations are better had over an actual drink. This article explores Heineken’s latest play on its #SocialOffSocials platform, a US-based…

CHAGEE Singapore just introduced its most ambitious concept to date: Pagoda House, a retail-meets-teahouse flagship located on Pagoda Street in Chinatown. This new space isn’t just a place to grab a cup of tea. It’s a full-sensory experience designed to reconnect people with community, tradition, and the evolving lifestyle of tea lovers. This article explores…

From thirst traps to thought leadership, TikTok has long been the go-to platform for viral content. But a new shift is unfolding. It’s quickly becoming a trusted source of career advice for Gen Z and millennials. A recent survey conducted for Youngstown State University reveals that half of young professionals have used TikTok to get…

Lifestyle brand OH!SOME is tapping into the emotional power of Pixar storytelling with two new IP-driven collections inspired by Toy Story and Zootopia. The launches, which went live across Asia on 15 October 2025, underscore how character licensing can be translated into regionally resonant retail strategies. This article explores how OH!SOME’s latest drop turns beloved…