Category: Uncategorised

TikTok may soon look very different for its 170 million U.S. users and for marketers who rely on the app for reach and conversions. ByteDance is reportedly building a standalone U.S.-only version of TikTok with its own algorithm and infrastructure, in a last-ditch effort to avoid a nationwide ban. This article explores what marketers need…

Google is experimenting with machine learning to estimate users’ ages and automatically shield minors from inappropriate ads and content. It is a move designed to strengthen its youth safety protocols, but it could also shake up how marketers in regulated sectors target audiences across Google platforms. Google has rolled out its new “age assurance” feature…

Google just posted another big quarter, and AI is at the heart of it. Alphabet, Google’s parent company, reported US$96.4 billion in Q2 revenue, up 14% year-over-year and ahead of Wall Street expectations. With a full slate of AI product rollouts, including advanced search enhancements, creative tools like Veo 3 and Gemini image-to-video, and a…

Elon Musk’s X is rewriting the rules of digital advertising, and this time it’s about style over sizzle. The platform formerly known as Twitter is rolling out a new ad quality system that slashes costs for ads it deems “aesthetic”  as long as they ditch hashtags, emojis, and links. This article explores X’s updated ad…

Colgate is dialing up the star power across Southeast Asia, naming South Korean singer and actress IU as the face of its latest campaign for Optic White Purple toothpaste. The move reflects a growing trend among global brands: use pop culture icons not just for visibility, but to reframe everyday products as beauty essentials. This…

Google is pushing paid search deeper into the age of automation with the rollout of AI Max, a suite of AI-powered enhancements for Search Ads. The move signals a significant evolution in how ads are targeted, optimized, and served. But it doesn’t mean marketers can sit back and let the machines take over. In fact,…

Singapore’s breakneck pace might have met its match, at least for a moment, with KitKat’s latest marketing experiment. In a new campaign aimed at reframing rushed breaks as moments of intentional rest, KitKat has teamed up with collectible giant POP MART and its introspective mascot, DIMOO. This article explores how the KitKat x DIMOO blind…

A high-fashion ad in Vogue is drawing intense scrutiny, not for what it shows, but for who isn’t real. Guess’s latest campaign features an AI-generated model created by studio Seraphinne Vallora. The campaign has triggered a wave of online backlash and reignited debates about beauty standards, creative labor, and the role of artificial intelligence in…

Marketers pay attention. First it was AI-powered content. Now, AI-powered search is gaining ground. A new Adobe Express survey reveals that 77% of Americans are using ChatGPT as a search engine and 24% go to it before they even try Google. These numbers confirm what many marketers have already sensed: users are shifting away from…

Shared hosting isn’t built for today’s marketing reality. Between conversion-optimized landing pages, CRM dashboards, and high-traffic campaigns, marketers and founders need infrastructure that can actually keep up. That’s why Virtual Private Servers (VPS) are getting serious traction. In 2025, the global VPS market hit US$5.2 billion and it’s expected to double by 2030. It’s not…