Category: Uncategorised

Mobly has launched an AI-native platform designed to help B2B teams run field and event marketing with more real-time visibility, faster follow-up, and clearer attribution to pipeline outcomes. The product packages event selection, activation management, lead capture and enrichment, automated follow-up, and performance analytics into a single workflow intended to function as a system of…

Artificial intelligence is not replacing the Chief Marketing Officer. It is raising the stakes of the role. That is the core takeaway from Forrester’s latest report, “The AI CMO,” which reframes how marketing leadership is evolving in an AI-driven environment. Instead of focusing on campaign execution and performance metrics, CMOs are being pulled deeper into…

Social proof is no longer just a vanity metric. It is becoming a distribution engine that directly impacts how brands are discovered, trusted, and even cited by AI systems. For B2B marketers and PR professionals, this shift is not theoretical. It is already shaping how content travels across platforms and into AI-generated answers. This article…

Search behavior is shifting in ways most marketers are still underestimating. Now, it is no longer just about ranking on Google. Increasingly, visibility depends on whether your brand shows up in AI-generated answers. And those answers are pulling heavily from one place: Reddit. This article explains why Reddit is becoming one of the most important…

Braze has released new agentic AI capabilities aimed at speeding up how marketing teams build, personalize, and execute cross-channel customer journeys. The update includes general availability of BrazeAI Operator and BrazeAI Agent Console, plus a new Braze Creative Studio with Figma and Canva integrations, and EU hosting for BrazeAI Decisioning Studio on Google Cloud. Short…

Salesforce and Google Cloud have expanded their partnership to let AI agents execute end-to-end workflows across both platforms with deeper context and less data fragmentation. The integrations span Slack, Google Workspace, Agentforce, and Gemini Enterprise, and include capabilities such as Gemini access inside Slack, Agentforce Sales agents inside Gemini Enterprise, and new data connectivity approaches…

Iterable has launched Nova Agent, an AI agent designed to act on customer behavior in real time, alongside new capabilities aimed at campaign optimization, audience activation, and governance. The release also includes a new Command Center view, Unknown User Activation, a Google Ads integration for real-time audience syncing, and tools like an SMS Compliance Toolkit…

GetResponse has added a native Countdown Timer block to its drag-and-drop email editor, letting marketers place an animated timer into campaigns without custom HTML or third-party tools. The block is available across all plans, including the free tier, and is designed to work on mobile. The update is a small but practical workflow change: urgency…

TikTok’s latest AI experiment did not last long. After quietly rolling out a feature that allowed AI-generated “remixes” of user videos, the platform has now paused the test following widespread creator concern around privacy and control. @carterpcs What does “Allow AI to remix content” even mean?? And why is it on by default. #carterpcs #tech…

WPP is pushing marketing closer to the real world. By integrating Google Earth AI into its WPP Open platform, the company is attempting to solve a long-standing gap between digital signals and physical consumer behavior. This article explores how Earth AI datasets are reshaping audience intelligence, media planning, and creative production and what this means…