Category: Uncategorised

Walk past a shop that used to be your regular stop and it is easy to picture the old sign, the queue or the meal you always ordered. Even after a business moves, the place can keep its old identity in people’s memories. Halloween gives that strange feeling a ghost-story twist: what if the restaurant…

A cognac bottle becomes a canvas for Afrobeats in Maison Martell’s new limited editions. Bright blue, radiant gold, wave-like graphics and an illustrated portrait of Nigerian musician Davido turn the packaging into a visible expression of the music rather than a conventional celebrity endorsement. Unveiled in New York on October 28, the Martell VS and…

A unicorn café from a box of LEGO Friends bricks and a recent musical now has a real entrance in central London. For three days, families can step into Heartlake City rather than just build it or watch it. The LEGO Group has recreated its Unicorn Dream Café at Potters Fields Park, near Tower Bridge.…

Completing a superhero team is part of the pleasure of following an ensemble story. One character may be a favorite, but seeing the whole lineup together offers a different kind of satisfaction. That collecting instinct gives a movie tie-in more to work with than a logo on a takeout bag. For its latest film collaboration,…

A tiny group of hand-drawn mice is after a shoe in Prada‘s holiday fantasy. Actor Sadie Sink occupies the live-action world, but the mischievous illustrated animals are allowed to interrupt it. It is the kind of festive fashion scene where the surprise comes not from a grand celebrity entrance, but from a small character drawn…

The countdown to Avengers: Doomsday gives Marvel fans more than a film release to anticipate. The franchise brings together characters from different corners of its universe, leaving room for clues, references and new experiences in the months before opening night. For Smirnoff, the opportunity is to make that waiting period part of a campaign. The…

There is a particular kind of holiday decoration that stays in a family long after the person who first bought it is gone. Unpacking it each December can bring back an afternoon, a childhood home or a parent who made the season feel special. That is the memory Tiffany & Co. is trying to place…

There is a familiar scene in online shopping: one friend finds something, sends it to the group chat and suddenly everyone is comparing colors, styles or prices. Shopee is putting that social rhythm at the center of its 11.11 Big Sale campaign in Indonesia, with four-member girl group no na as the performers and shopping…

A late-night stop at 7-Eleven sounds like a small errand, but in a K-drama it can become the scene where romance gets complicated. A quick meal, an awkward encounter and a reason to come back can provide enough material for the next episode. That is the familiar storytelling language behind the retailer’s new Flavors of…

Some movie characters are more fun when audiences get to join their world instead of simply watching them. The Cat in the Hat, Dr. Seuss’s mischievous character known for turning ordinary moments upside down, is a natural fit for that approach. Ahead of the animated film’s November 6 theatrical release in North America, Warner Bros.…