Category: Uncategorised
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inDrive bets on ads and groceries to scale in emerging markets
Known for letting riders and drivers haggle over fares, inDrive is shifting gears by adding in-app advertising and grocery delivery to its platform. The goal is to diversify revenue, boost engagement, and build a super app identity. Backed by a growing presence in over 1,000 cities, inDrive is leaning on its installed user base and…
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Why Reddit is a goldmine for real consumer insight
Marketers spend millions each year on trend reports, social listening tools, and focus groups, all in the name of understanding what people want. But what if much of that unfiltered consumer truth was already out there, hiding in plain sight? This article explores Reddit’s role as a cultural insight engine according to Agalia Tan, why…
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Citigroup’s 1,000-job cut signals deeper workforce reset
Citigroup is pushing ahead with its ambitious cost-cutting and transformation plan, announcing around 1,000 job cuts this week. This latest wave of layoffs is part of a broader effort to eliminate 20,000 roles by the end of 2026, as reported by Bloomberg. The global banking giant confirmed that the reductions align with ongoing structural changes…
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Lego’s AI play puts kids in charge of the conversation
AI fear is having a moment. From job security to existential doom, adult anxieties are flooding the conversation, often without any input from the generation it will affect most. But while brands like Equinox lean into AI fear as a creative concept, Lego is flipping the script. At the heart of the effort is a…
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Google removes AI Overviews on medical queries
Google has quietly removed its AI Overviews from certain medical search results after an investigation by The Guardian exposed serious inaccuracies that could jeopardize user safety. With AI-generated summaries now playing a bigger role in the search experience, this latest update signals growing tension between automation and accountability. If Google struggles to deliver safe results…
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Grok’s AI image scandal sparks bans in Southeast Asia
Elon Musk’s AI chatbot Grok is facing mounting backlash after generating non-consensual sexualized images, including depictions of real women and minors. Over the weekend, both Indonesia and Malaysia temporarily blocked access to the chatbot, making them the first countries to formally ban the service over ethical violations. Dear Community, I deeply regret an incident on…
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Parloa lands US$350M to fuel expansion of agentic AI in CX
German AI startup Parloa has secured US$350 million in Series D funding, tripling its valuation to US$3 billion just seven months after its previous round. The company, known for its enterprise-grade agentic AI platform, is betting big on transforming how businesses deliver customer experience (CX) at scale. This latest round, led by General Catalyst with…
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BOOSTERZ lands US$25.4M to expand its K-brand performance marketing model
Korean marketing platform BOOSTERZ has raised US$25.4 million in a fresh funding round to accelerate its hybrid business model, which blends media buying, brand marketing, and equity investment into a single offering. A subsidiary of publicly listed FSN, BOOSTERZ isn’t a household name for global marketers — yet. But with its roots in performance marketing…
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SPINS acquires MikMak to connect online ads with in-store sales
Retail media and CPG marketing are going through another shakeup. SPINS, a US-based analytics provider known for its deep datasets in natural and wellness categories, has acquired commerce intelligence startup MikMak. With the merger, SPINS aims to bridge a persistent data gap that plagues most retail marketers: how to track and optimize the full path…
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Google introduces a new AI shopping protocol
Agent-powered commerce is no longer just a future-facing concept. At this year’s National Retail Federation (NRF) conference, Google introduced the Universal Commerce Protocol (UCP), an open standard designed to let AI agents manage every part of the shopping journey. Supported by Shopify, Etsy, Wayfair, Target, and Walmart, UCP aims to remove the friction between brands…