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Subscription services in the US are getting hyper-specific and subscribers want bundles that reflect it. According to new research from Bango, nearly a third of American consumers (31%) are now paying for at least one specialist subscription. We’re talking horror-only streaming (hello, Shudder), meditation apps, language platforms, and even pet trackers. This surge in niche…

The global wellness industry is now worth US$2 trillion and is getting a serious generational upgrade. According to McKinsey’s 2025 Future of Wellness survey, younger consumers aren’t just spending more on wellness; they’re changing what it means. For millennials and Gen Z, wellness isn’t a niche anymore, it’s a lifestyle. Think less “treat yourself” and…

Dunkin’s new campaign may be selling cold drinks, but the internet’s response has been anything but chill. The brand’s latest Golden Hour Refresher ad featuring actor Gavin Casalegno is drawing heat for referencing “genetics” in a way that critics say subtly reinforces white-centric beauty standards. This ad drops just days after American Eagle’s “Sydney Sweeney…

The creator economy is booming, at least on paper. Valued at US$250 billion in 2024 and projected to reach US$1.49 trillion by 2034, it’s easy to think everyone with a ring light and a niche is cashing in. But that growth story comes with a catch: most creators aren’t seeing the upside. While platforms like…

What was meant to be a bold, cheeky denim campaign has quickly turned into a PR headache for American Eagle Outfitters. The brand’s new fall ad featuring Sydney Sweeney, tagged with the line “Sydney Sweeney has great genes,” was meant to spark conversation. And it has, just not in the way the company likely intended.…

The marketing landscape is changing dramatically as AI technologies advance at breakneck speed. By 2025, artificial intelligence won’t just be a competitive advantage—it will be essential for survival in the digital marketing world. Now AI is no longer just an advantage, it is an essential survival tool. The global AI in marketing market is set…

Google’s AI Overviews is a new search feature powered by generative AI that delivers summarized answers to user queries at the top of the search results page. It now has over 2 million monthly active users and is significantly boosting engagement, according to Google. For content marketers, this matters because AI Overviews links to relevant…

AI is now embedded into day-to-day life at advertising agencies. According to an ADWEEK reader survey, over two-thirds of agency employees use artificial intelligence tools several times a week. From media buying and copywriting to project planning, artificial intelligence has already shifted from experimental tech to an everyday collaborator. But while AI adoption rises, overall…

The line between entertainment and retail keeps getting thinner. In its latest IP play, lifestyle brand MINISO has expanded its One Piece-themed merchandise collection into more than 70 markets. This expansion is also backed by immersive global pop-ups that speak directly to fandom culture. This article explores how MINISO’s collaboration with One Piece reflects a…

As Singapore gears up for its 60th National Day, Starbucks has launched a campaign that blends local heritage, childhood nostalgia, and modern lifestyle branding into one collectible-heavy celebration. Branded “Shiok together,” the campaign aims to resonate with a generation of Singaporeans through uniquely local collaborations, retro-inspired product design, and a limited-edition food and beverage menu.…