Category: Uncategorised
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Origa raises $450K to expand voice AI for pre-sales automation in Asia
Voice AI startup Origa has secured $450,000 in pre-seed funding led by Antler Singapore, with participation from angel investors linked to Uber, SpaceX, and Salesforce. The Dubai-based company is focused on automating complex, consultative pre-sales and lead qualification conversations for high-value B2C sectors across Asia and the Middle East. This latest round brings Origa’s total…
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OneMagnify acquires Optimal’s performance marketing business to boost AI-driven media and data
OneMagnify, a Detroit-based provider of AI-enabled marketing solutions, has acquired the Performance Marketing business of Optimal to strengthen its capabilities in performance media and proprietary audience data. The acquisition, backed by Crestview Partners, integrates Optimal’s expertise in paid media, campaign optimization, and audience analytics into OneMagnify’s platform, expanding its offering for B2B brands. This move…
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Real Intent launches Superagent to automate real estate marketing for agents
Real estate technology company Real Intent has launched Superagent, a full-service marketing automation platform designed to manage real estate agents’ digital presence and lead generation. Announced at NAR NXT 2025, Superagent aims to address the challenge of fragmented marketing workflows by automating omnichannel engagement, lead nurturing, and branded content distribution. Built on Real Intent’s exclusive-territory…
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Infobip to launch AgentOS for AI-driven customer journey orchestration
Infobip, a global cloud communications platform, is set to launch AgentOS, an AI-native orchestration layer designed to automate and personalize customer journeys at scale. The new platform, building on Infobip’s existing AI Agents, aims to unify marketing, sales, and support touchpoints across more than 15 integrated channels, including SMS, WhatsApp, email, and voice. AgentOS reflects…
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LEGO x Peanuts: how a 75-year icon becomes a 964-piece brand moment
As brands look for ways to turn legacy IP into fresh, cross-generational engagement, the LEGO Group’s latest collaboration offers a masterclass in nostalgia-driven marketing. To mark 75 years of Peanuts, LEGO has unveiled its first-ever brick-built Peanuts set: LEGO Ideas Peanuts: Snoopy’s Doghouse. This article explores what the launch means beyond fandom. From community-powered product…
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The Salvation Army brings thrifting to Roblox with “Thrift Score”
The Salvation Army is stepping into the metaverse with the launch of “Thrift Score,” billed as the world’s first digital thrift store on Roblox. The experience, which went live on Feb. 19, is designed to engage Gen Z and Gen Alpha audiences where they already play, shop, and express themselves. This article explores what “Thrift…
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Can the creator economy survive the AI content flood?
MrBeast buying a fintech startup. Hollywood studios firing off cease-and-desist letters to ByteDance over its new AI video model, Seedance 2.0. And a viral AI-generated clip of Brad Pitt fighting Tom Cruise circulating online. These are not random headlines. Together, they signal a deeper shift in the creator economy and the AI marketing landscape. As…
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Audi and adidas take F1 off the track and into your wardrobe
Audi is accelerating into Formula 1 with more than a new factory team. It is launching a lifestyle strategy designed to extend the brand far beyond the racetrack. The global drop of the adidas x Audi Revolut F1 Team collection on 19 February signals how seriously Audi is treating F1 as a cultural and commercial…
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Mastercard turns fraud protection into playful storytelling with Protected Monsters
Fraud protection rarely makes headlines. It is technical, largely invisible and only becomes relevant when something goes wrong. That is exactly the tension Mastercard is addressing with its new Protected Monsters campaign across Southeast Asia. Developed with Sticky Monster Lab and McCann Singapore, the initiative turns complex payments security into playful, shareable storytelling. This article…
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VoiceLine raises $11.8M Series A to expand voice AI for field sales and CRM automation
VoiceLine, a Munich-based provider of voice-first AI solutions for field sales teams, has secured a €10 million (about $11.8 million) Series A round to accelerate the adoption of its hands-free CRM automation platform. VoiceLine aims to address the persistent challenge of manual data entry and fragmented workflows for frontline sales professionals, offering a system that…