Category: Uncategorised

Shade has raised US$14 million in a funding round led by Khosla Ventures, Construct Capital, and Bling Capital, bringing total funding to US$20 million. The company is building a cloud platform that combines media storage, AI-assisted search, review, and collaboration for creative teams working with large video and rich media libraries. For marketing and creative…

Cox Automotive has signed a definitive agreement to acquire 100% of Fullpath, adding an AI-powered customer data platform (CDP) and marketing automation product to its dealer technology portfolio. The deal is subject to regulatory approval and is expected to close within 30 days. For marketers inside dealer groups, this is less about a new point…

Adobe is making a decisive push into agentic AI, introducing a new platform designed to turn fragmented AI experiments into coordinated, enterprise-wide workflows. Announced at Adobe Summit 2026, the move signals a shift from isolated automation toward fully orchestrated customer experience systems. This article explores what Adobe CX Enterprise actually does, how it fits into…

Google is pushing Search advertising further into automation, with AI Max officially moving out of beta and replacing legacy setups like Dynamic Search Ads. For performance marketers who have relied on DSA as a flexible catch-all, this is not just a feature update. It is a structural shift in how targeting, creatives, and optimization work…

DOJO AI raised a $6 million seed round at a $30 million valuation to expand its multi-agent marketing platform and accelerate growth in the United States. The round was led by Armilar, with participation from Heartfelt VC. The funding is a signal that investors are still backing “AI-native” marketing execution products, especially those pitching consolidation…

Emotional marketing is not new. But in an attention economy where most ads are ignored within seconds, it is becoming one of the few reliable ways to break through. Some campaigns do more than capture attention. They stay with you. The kind you remember days later, or the ones that quietly make your eyes well…

Cox Automotive has signed a definitive agreement to acquire 100% of Fullpath, aiming to add an automotive-focused customer data platform (CDP), marketing automation, and AI capabilities to its dealer technology portfolio. The transaction is subject to regulatory approval and is expected to close within 30 days. The deal matters less as a pure “feature add”…

Vaseline is leaning into something most brands overlook: the uncomfortable, emotional rituals that define real-life care. Its latest campaign, “Love hurts,” reframes a familiar childhood moment into a culturally resonant narrative that travels across markets. This article explores how Vaseline and Ogilvy Singapore are using shared memory, creator influence, and emotional storytelling to drive both…

Luxury jewelry brands usually rely on polished campaigns, celebrity endorsements, and high-production visuals. Ice Cartel takes a different route. Instead of traditional brand storytelling, the company has built its Instagram presence around influencer validation, POV-style content, and highly repeatable video formats. The result is a feed that feels less like advertising and more like culture,…

Treasure AI has rebranded from Treasure Data and introduced an “agentic experience platform” positioning its CDP foundation as the system of record for AI-driven segmentation, journey orchestration, and activation. A key product piece is Treasure AI Studio, a conversational workspace that translates intent into actions like building audiences and pushing campaigns. For enterprise marketers, the…