Category: Uncategorised

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Search results used to be easy to describe: a ranked list of links, with the top position getting the most attention. In 2026, that model is incomplete. A Google results page can mix AI Overviews, featured snippets, People Also Ask boxes, maps, shopping results, images, videos, knowledge panels and sitelinks before a user reaches a…

Publishers now spend $113M a month buying search traffic

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Publishers are increasingly paying for the search visibility they once expected to earn organically. The latest evidence puts a concrete price on that shift, with large media companies sharply increasing paid-search budgets as organic referrals weaken and more search journeys end on the results page itself. The pattern matters beyond publishing. Brands face the same…

What is Higgsfield? A marketer’s guide to the multi-model AI video platform

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Higgsfield is part of a newer category of AI creative platforms that tries to solve a practical problem for marketers: the best video model can change from one job to the next. Instead of asking a team to maintain separate subscriptions and workflows for every model, Higgsfield puts multiple generation engines inside one production environment…

California blocks addictive feeds for under-16s, changing teen reach

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California’s new child-safety rules take a different route from a social-media ban. Under AB 1709, platforms can still let users under 16 keep accounts, but those users cannot be given the addictive features that make modern feeds so effective at capturing attention, including autoplay and algorithmic feeds shaped by user history and profile data. For…

Content monetization in 2026: models and economics for B2B brands

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Content monetization has moved beyond the creator playbook. For B2B brands and publishers, the same underlying question now applies: once an audience trusts your expertise, which parts of that attention should become media revenue, recurring revenue, services revenue, or pipeline? 12.1K monthly searches and +3000% growth over two years is the current search-interest signal for…

When the community objects to your sponsorship: lessons from OpenAI’s exit from Caltech’s Mathathon

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A sponsorship from OpenAI and Anthropic was intended to give young mathematicians access to powerful AI systems. Instead, the Caltech Mathathon became a dispute about whether commercial AI companies should have a role in shaping how research mathematics is practiced and presented. That matters for communications teams because AI was not adjacent to the controversy.…

Before the NFL played in Melbourne, it spent four years building the market

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On September 11, the NFL staged its first regular-season game in Australia before a packed Melbourne Cricket Ground. The San Francisco 49ers beat the Los Angeles Rams, but the result was almost incidental to the commercial story: the league had managed to make an American sport feel like a major Melbourne event. The crowd did…

Standard Chartered extends its wealth campaign with AI optimisation

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Standard Chartered is leaning into a familiar tension in modern finance marketing: affluent investors want timely, personalised guidance, but they also expect discretion, relevance, and a “don’t waste my time” experience across every channel. In that context, Standard Chartered is pushing the third phase of its “Now’s Your Time for Wealth” campaign further into AI-led…

Caesars uses a ‘looksmaxxing’ Clay Matthews to sell sportsbook upgrades

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