Category: Uncategorised
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TikTok Must Eat turns food creators into a local search engine
TikTok Must Eat turns the restaurant videos people save into something more useful: a searchable dining guide with practical details and, at some venues, a way to book a table. Launched on October 28, the new feature is a shift from discovering a restaurant by chance in the For You feed to deliberately finding one…
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Cheryl revives her milk meme for Deliveroo in 75 UK cities
That old joke about Cheryl being too famous to nip out for a pint of milk in her pyjamas has found a second life, this time in an ad for Deliveroo. It is the sort of line the internet keeps around long after the interview that produced it has faded from memory. The former Girls…
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Bluefish adds paid ad briefs as AI brand leaders differ in 35% of topics
Bluefish is moving from monitoring brand visibility in AI answers toward informing paid media plans. Its new Paid Media Briefs turn gaps in Google and ChatGPT recommendations into suggested ad targeting, creative and landing pages, according to the company’s October 27 announcement. The feature is available within Bluefish’s Optimization Suite. The practical distinction is that…
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Liquid I.V. hires former Poppi CMO to elevate communications
Liquid I.V., the Unilever-owned hydration brand, has appointed Jenny Danzi as chief marketing officer, putting an experienced beverage marketer in charge of its next phase of brand building. The appointment was reported on October 27, 2026, in an Axios interview that also outlined a notable part of her remit: communications. Danzi previously led marketing for…
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People Inc cuts 195 jobs as publishing strategy shifts
People Inc. is cutting 195 positions, or roughly 6% of its workforce, in another round of restructuring at the US publisher. The reductions were communicated to staff on October 29, 2026, with most roles affected in print and legacy web operations, according to reporting by Adweek based on a memo from CEO Neil Vogel. The…
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Maxis brings AI greetings to five Deepavali packet designs
Malaysia’s Maxis is extending its personalised AI greeting experience to Deepavali through a festive packet collection designed with Loka Made. Users can upload a photograph through the Maxis App to create a personalised greeting, while the physical packets carry illustrations developed by the Malaysian design studio. The approach follows Maxis’s Hari Raya activity earlier this…
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Alphabet ads grow 11% to $82B as YouTube misses estimates
Alphabet generated US$82.0 billion in Google advertising revenue during the third quarter of 2026, up 11% from a year earlier. Search continued to expand faster than YouTube advertising, showing that Google’s largest marketing channels are moving at different speeds even as the broader company reports sharply higher sales. The company’s October 28 earnings release put…
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Victoria’s Secret PINK turns nine beauty brands into a mini collection
Polka-dot eye patches, a glittering mini hairbrush and a sunscreen kit packed inside a branded belt bag are among the objects at the center of Victoria’s Secret PINK’s newest beauty launch. Rather than simply stocking familiar brands, PINK has given everyday beauty essentials its own visual treatment. Launched online on October 28, 2026, the PINK…
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Contiki puts five Costa Rica episodes behind its Gen Z travel reset
A group trip makes a better story when the people on it are strangers. Someone gets out of their comfort zone, someone wants to go home, and the place they have all traveled to becomes the setting for a new friendship. The feeling is familiar to anyone who has watched a travel diary unfold in…
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Clorox uses AI to keep campaigns improving after launch
The Clorox Company is changing how it manages consumer-brand campaigns by using AI-assisted insights and social signals to revise creative while the work is still in market. Instead of treating each launch as a finished piece of advertising, its marketing team is building an operating model in which audience feedback can shape what happens next.…