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Meta is rolling out its customer support AI bot, now called Meta Business Agent, globally inside WhatsApp Business, with availability also expanding to Instagram DMs. The move positions WhatsApp as more than a messaging channel by adding automated support and sales workflows that can run inside existing customer conversations. For marketers and SMB operators, the…

As FIFA World Cup 26 approaches, Coca-Cola is closing out its global “Feel it all” campaign with a film that leans heavily into one of football’s most emotionally charged experiences: the VAR check. The new spot, “No better feeling,” positions the brand not around the game itself, but around the emotional rollercoaster fans experience while…

AI models only perform as well as the data they’re trained on. Without accurate, consistent labeling, even advanced algorithms produce unreliable results. Data annotation services make raw information usable, turning unstructured inputs into training material that actually improves model performance. The future of machine learning depends on scalable, high‑quality data labeling and annotation services. Investing…

The B2B buyer has changed. Not slowly, not subtly, but in a way that makes a lot of traditional demand gen playbooks look visibly outdated. Gen Z buyers are now a real and growing presence in corporate purchasing decisions. Born between 1997 and 2012, the oldest members of this cohort are already in their late…

WPP has launched Hex, a new studio inside WPP Production aimed at addressing the growing AI skills gap in creative and production teams. The company outlined the move in an official newsroom post. Hex starts with around 50 creative technologists drawn from WPP’s Creative Tech Apprenticeship, a nine-month paid program introduced in 2022 that recruits…

Doceree has launched Clinical Intent Signals (CIS), a new data layer designed to detect and activate real-time “clinical intent” signals across omnichannel healthcare marketing. The product is slated to be available through Doceree’s Daily Command Marketplace when Daily Command debuts publicly on July 14, 2026. The announcement matters because healthcare marketers have historically relied on…

Most B2B marketing content treats UGC and influencer marketing as interchangeable variations of the same tactic. They are not. One gives you audience reach through a trusted voice; the other gives you rights-owned proof you can deploy across every paid and owned channel you control. Conflating them leads to misallocated budgets, wrong success metrics, and…

CNN has filed a lawsuit against AI search company Perplexity, accusing it of unlawfully copying and distributing CNN content to power its AI products. The case marks CNN’s first AI copyright lawsuit and is believed to be the first such action by a television network. The dispute arrives as publishers and AI companies continue to…

DoorDash is broadening DoorDash Ads with new premium placements, expanded offsite activation, and measurement features built around privacy-centric data collaboration with LiveRamp. The update signals a push toward more standardized commerce media capabilities: richer upper-funnel formats, clearer incrementality readouts, and more automation for teams that need performance controls without daily manual bid and promo tuning.…

McDonald’s is going all-in on FIFA World Cup 26™, launching a global campaign that combines limited-time meals, collectible merchandise, digital experiences, and community activations across participating markets. View this post on Instagram A post shared by McDonald’s (@mcdonalds) The campaign highlights how major brands are increasingly treating global sporting events as year-long engagement ecosystems rather…