Category: Uncategorised

Optimizely says annual recurring revenue for its Opal AI agent orchestration offering grew 42% quarter over quarter as customers expanded usage across marketing workflows. The bigger signal is not the growth number alone, but the usage pattern behind it: teams are moving from “AI helps me write faster” to building repeatable agents that execute multi-step…

Marketing teams no longer struggle to generate enough assets. They struggle to keep control of what those assets are, who can reuse them, and whether they still represent the brand after AI tools, creator partners, paid media teams, and platform automation have each touched them. That is the harder operator problem now. The pressure shows…

Constellation1 has unveiled an updated version of HouseValues, expanding the long-running seller lead product beyond acquisition into ongoing homeowner engagement and intent tracking inside an agent’s CRM. The update pairs exclusive seller leads with monthly interactive equity reports, behavioral signals, and an outreach program designed to help agents prioritize follow-up based on observed engagement rather…

inTandem by vcita has launched AI Leads Max, a white-label lead conversion product aimed at agencies, media companies, and other marketing organizations selling services to SMBs. The product positioning is less about generating more leads and more about helping SMB clients respond, qualify, and follow up faster, with the goal of making ROI easier to…

The Swatch x Audemars Piguet “Royal Pop” collection has triggered overnight queues, police interventions, store closures, and resale madness across major cities worldwide. From Singapore and Kuala Lumpur to London, Milan, and New York, the launch blurred the line between product release and cultural spectacle. For marketers, the frenzy goes beyond watches. It highlights how…

Colgate-Palmolive is shifting away from traditional product-first advertising and leaning hard into emotional storytelling with its new “Every smile has a story” campaign across Asia Pacific. The initiative spans India, Australia, New Zealand, the Philippines, and Malaysia, positioning Colgate not just as an oral care brand, but as a long-standing part of family memory, rituals,…

B2B influencer marketing is no longer a side experiment for brand awareness teams. The stronger signal now is organizational: creator programs are moving closer to demand generation, buyer education, and pipeline influence, while many teams still manage them with consumer-style briefs, loose measurement, and lightweight legal review. That mismatch is where value gets lost. Over…

Zoovu has acquired XGEN AI as it moves to consolidate ecommerce product discovery capabilities, including search, recommendations, personalization, guided selling, bundling, and conversational AI, into a single AI-native engine. The deal targets a common enterprise pain point: product discovery is often built on five to seven disconnected vendors, which can create inconsistent shopper experiences and…

Taboola’s new research argues that performance marketers are hitting a familiar wall: AI automation is working, but mostly inside walled gardens. The study found 76% of advertisers report performance gains from AI-powered campaign tools, while 80% said they would increase open web spend if comparable agentic AI solutions existed. It explores whether the open web…

Warner Bros. Discovery used its 2026 Upfront presentation to pitch a sharper ad proposition: premium content, cultural relevance, and stronger performance measurement in one package. For marketers, the message is clear. WBD is not just selling reach around HBO Max, sports, news, lifestyle, and theatrical IP. It is trying to make big cultural moments easier…