Category: Uncategorised

In a landmark agreement, TikTok has been named FIFA’s “Preferred Platform” for the FIFA World Cup 2026. This is the first time any social media company has earned that status. The deal will turn TikTok into a central destination for behind-the-scenes content, creator collaborations, and real-time match coverage throughout the 48-team tournament. For marketers, the…

Threads, Meta’s text-first social app, is experimenting with in-message games. The first prototype, a basketball game that lets users swipe to score hoops, was recently spotted by app researcher Alessandro Paluzzi. A Meta spokesperson confirmed to TechCrunch that the feature is being tested internally but is not yet available to the public. While the in-chat…

If you’re still thinking about AI as a chat tool or product recommender, Spangle AI wants to change that. The Seattle-based startup, founded by former Amazon execs, just closed a US$15 million Series A round to build what it calls the “agentic infrastructure” for e-commerce. Backed by NewRoad Capital Partners and returning investors like Madrona…

WP Engine, a major WordPress hosting and digital experience platform, is doubling down on editorial innovation by acquiring longtime agency partner Big Bite—a UK-based WordPress agency known for building newsroom platforms and custom editorial tools for media brands. The move marks a strategic product shift: Big Bite will wind down its agency business and become…

Martech venture builder Brave Connective Holdings Inc. (BCHI) is joining forces with global innovation platform Plug and Play to supercharge its regional expansion and product roadmap. The move signals BCHI’s intention to fast-track innovation across its multi-brand ecosystem, linking local enterprise needs with international startup talent and tech. For marketers keeping an eye on emerging…

Microsoft’s ceo Satya Nadella is taking a clear stance on the AI discourse: stop calling it slop and start calling it scaffolding for human potential. In a recent blog post, Nadella called on the tech industry to reframe its thinking around AI. Rather than seeing the technology as a threat to white-collar jobs or a…

Creating content used to feel empowering. In 2025, for many creators, it feels like a grind. As social platforms prioritize endless content loops and short-form trends, creators are burning out—and rethinking where they spend their time. According to Patreon’s State of Create 2025 report, most creators say their monthly income is unpredictable and that they…

As generative AI changes how people discover and evaluate information, it’s also forcing marketers to rethink the fundamentals of brand visibility. Large language models (LLMs) like ChatGPT are fast becoming the default way consumers learn, compare, and decide — often before they even visit a website. This creates a new problem: brands can no longer…

Blue Diamond Almond Breeze is breaking ranks with the current AI advertising boom. In its latest national campaign, the almond milk brand enlists the Jonas Brothers not just as talent, but as creative collaborators to push back against the flood of overengineered, AI-generated ads. This article explores how the Almond Breeze campaign uses simplicity and…

Coursiv is a mobile-first learning platform that teaches people how to use AI tools. Not theory. Not computer science. Just practical skills for ChatGPT, Midjourney, DALL-E, and similar tools. The platform targets beginners. Specifically, people who know AI exists but have no idea where to start. The core idea Most AI education assumes you already…