Author: admin

Tree service professionals across the United States face a common challenge: standing out in an increasingly competitive marketplace where customers typically research multiple companies before making hiring decisions. Digital marketing has become essential for these businesses, with 95% of consumers reading online reviews for local services before purchasing. Recent Hibu reviews from landscaping and tree…

After debuting its cinematic campaign “The Butler Did It” in Singapore last year, Raffles Hotels & Resorts is doubling down on its storytelling formula. This time, it’s taking the signature butler into the opulent world of Raffles London at The OWO. Shot inside the storied Old War Office, once the domain of Winston Churchill and…

When a couture house collaborates with a streetwear staple, you expect something bold. But Valentino just raised the bar, launching its new Vans sneaker collection with a fully AI-generated campaign that blurs the line between fashion and futuristic storytelling. This article explores how Valentino is using AI to reimagine product campaigns, what it says about…

They have been called ugly, creepy, and irresistibly cute. Either way, you have probably seen Labubu, the plush, pointy eared elf from Chinese toy maker Pop Mart that has become a viral collectible worldwide. The toy’s cultural pull is staggering. Celebrities from Rihanna to Blackpink’s Lisa have flaunted them, while global fans queue for hours…

Global fashion giant UNIQLO is leveling up its art-meets-retail playbook. The company just named pop-art provocateur KAWS as its first-ever artist in residence, moving beyond one-off product drops to a deeper, multi-channel creative partnership. This article explores how the move repositions UNIQLO’s cultural strategy and what it signals to marketers navigating branded collabs, experiential retail,…

Standard Chartered is going big on emotional storytelling. With its new global brand platform, “Now is your time,” the bank aims to reframe how it shows up in the lives of clients, not at the finish line, but right at the moment they decide to leap. The campaign, developed by Leo Burnett Singapore, moves away…

Southeast Asia’s e-commerce boom has been a wild ride. Hypergrowth, pandemic surges, and now a return to something more grounded. But while the growth has cooled, the opportunity is still massive. This article explores Cube’s recent report on how the region’s online shopping ecosystem has evolved, why the current phase marks a strategic turning point,…

Samsung Singapore’s latest campaign trades flashy product videos for something more down-to-earth: a comic book. The brand has launched a hyper-local comic series called Uncle & Aunty get smart(phone), spotlighting the AI-powered features of its Galaxy A Series smartphones. But this isn’t just a quirky content stunt. With AI still misunderstood (and often feared) by…

Roblox is back in regulatory hot water, this time in Indonesia. The platform, widely used by young players, is now reviewing its content and age ratings to comply with Indonesia’s game classification system following pressure from government officials. This article explores Roblox’s latest move to avoid a nationwide block, the broader implications for platform governance…

Global marketing is facing a reality check. Personalization tools are reaching diminishing returns, budgets are under pressure, and marketers are still shipping one-language-fits-all content across borders. But a growing number of marketing leaders are waking up to a much simpler, more scalable opportunity: AI-driven localization. Lokalise’s data reveals the magnitude of this blind spot. Despite…