Author: admin

Spotify is cranking up the volume on its audiobook ambitions this summer, and it’s not doing it quietly. With a campaign that draws parallels between bingeable books and addictive tracks, the streaming platform is making audiobooks feel less like homework and more like headliners. This article explores how Spotify’s campaign blends music fandom logic with…

The rise of AI in content production is no longer just a tech trend. It is now impacting bottom lines in measurable ways. A new study by Raptive, the ad network behind publishers like Stereogum and Half Baked Harvest, found that audiences are quick to lose trust in content they believe is machine-made. In a…

Amazon has quietly pulled its massive ad spend from Google Shopping auctions, something that hasn’t happened at this scale since the early days of the pandemic. The sudden shift has left a temporary power vacuum in retail search, and competitors like Walmart and Target are already stepping in to claim that space. For marketers used…

TikTok is rolling out a new advertising feature that lets brands track what users do after clicking an ad, even after they leave the app. The tool, called Engaged Session, aims to fill the gap left by increasingly restricted pixel-based tracking, offering marketers a way to measure meaningful interactions while maintaining user privacy. This article…

After months of watching OpenAI and Perplexity lock in high-profile licensing deals with major publishers, Google is finally moving to secure content for its own AI training. The company is reportedly reaching out to 20 national news outlets as part of a licensing pilot project. This article unpacks Google’s sudden pivot, the competitive pressure behind…

TikTok may soon look very different for its 170 million U.S. users and for marketers who rely on the app for reach and conversions. ByteDance is reportedly building a standalone U.S.-only version of TikTok with its own algorithm and infrastructure, in a last-ditch effort to avoid a nationwide ban. This article explores what marketers need…

Google is experimenting with machine learning to estimate users’ ages and automatically shield minors from inappropriate ads and content. It is a move designed to strengthen its youth safety protocols, but it could also shake up how marketers in regulated sectors target audiences across Google platforms. Google has rolled out its new “age assurance” feature…

Google just posted another big quarter, and AI is at the heart of it. Alphabet, Google’s parent company, reported US$96.4 billion in Q2 revenue, up 14% year-over-year and ahead of Wall Street expectations. With a full slate of AI product rollouts, including advanced search enhancements, creative tools like Veo 3 and Gemini image-to-video, and a…

Elon Musk’s X is rewriting the rules of digital advertising, and this time it’s about style over sizzle. The platform formerly known as Twitter is rolling out a new ad quality system that slashes costs for ads it deems “aesthetic”  as long as they ditch hashtags, emojis, and links. This article explores X’s updated ad…

Colgate is dialing up the star power across Southeast Asia, naming South Korean singer and actress IU as the face of its latest campaign for Optic White Purple toothpaste. The move reflects a growing trend among global brands: use pop culture icons not just for visibility, but to reframe everyday products as beauty essentials. This…