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Gentle Monster just turned its Fall 2025 eyewear drop into a cinematic horror experience, and it’s far more than a Halloween gimmick. This article explores how the Korean brand teamed up with actor Hunter Schafer and director Nadia Lee Cohen to create THE HUNT, a one-minute campaign film that riffs on horror tropes to deliver…

Coca-Cola has long been synonymous with iconic Christmas advertising, but its latest move into generative AI territory is leaving many fans cold. The beverage giant’s 2025 holiday campaign, built with the help of AI studios Silverside and Secret Level, has been met with criticism for ditching festive nostalgia in favor of poorly animated critters and…

AI is transforming how professionals handle legal documents, and marketing teams are getting in on the action. Tools like ChatGPT, Claude, and Microsoft Copilot are being used to speed up everything from drafting NDAs to reviewing partnership agreements. But while these AI tools are helping professionals move faster and cut costs, they’re also introducing fresh…

PepsiCo has unveiled its first global brand refresh in nearly a quarter century. But this isn’t just a visual facelift. The corporate rebrand aims to reshape how the company is perceived, both by consumers and the business world, while reinforcing PepsiCo’s evolving position as a modern, innovation-driven food and beverage giant. This article explores what’s…

Meta has spent much of 2025 doubling down on AI tools, but now it’s returning to Facebook’s roots with something more emotional: human connection. The company just launched “A Little Connection Goes a Long Way,” its first major Facebook brand campaign in four years, created by Droga5. The holiday-timed campaign is a strategic move to…

What does “personalized” mean in 2025? Not just your name on a coffee mug. According to new survey data from Fablely, 87% of Americans say they would pay more for products that feel emotionally meaningful. But here’s the catch: it only counts if it includes something real, like their own face, family stories, or likeness.…

Meta’s latest earnings call came with a double-edged message: while ad revenue is up, its rising AI infrastructure costs triggered a stock slide and investor anxiety. Behind the numbers, though, lies a broader story marketers should track. The platform’s strategic pivot into AI could reshape everything from media buying to audience targeting. This article explores…

Reddit is escalating the AI data battle. The platform just filed a lawsuit against Perplexity AI and several scraping vendors, accusing them of collecting Reddit content without authorization to train AI systems. This case adds fuel to a growing legal and ethical debate: as AI companies rush to absorb human-generated content to train their models,…

Google parent company Alphabet has entered a new financial era. For the first time in its 27-year history, it reported quarterly revenues exceeding US$100 billion, driven by strong momentum across AI, Cloud, and YouTube. The milestone arrives amid mounting antitrust pressure in the U.S. and escalating scrutiny of Google’s advertising dominance. But instead of stalling,…

AI marketing tools are transforming how marketers create photo and video content. With artificial intelligence, time-consuming editing processes become faster and more accessible, helping businesses produce professional visuals even without advanced design or video editing skills. This review highlights the top 13 AI marketing tools for photo and video editing, giving marketers a closer look…